Role of social media Reels on Impulsivity and Communication Skills

Abstract

Many young individuals consume short videos daily on platforms like Instagram Reels and YouTube Shorts, and concerns are being raised about the effects of this environment on their communication and behaviour. This study analysed the relationship between video content consumption, impulsivity and interactive language among 18-25-year-olds. Based on the reported screen time, 300 participants were separated into low, moderate & high users. A researcher-prepared language scale was used to measure communication patterns, and the Barratt Impulsiveness. Scale (BIS-15) was used to quantify impulsivity. Statistical analysis using ANOVA revealed disparities across participants, demonstrating that longer durations of watching short videos predict weaker planning and heightened motor- and attention-related impulsivity. Furthermore, their communication styles also differed, showing less restrained speech and an increased tendency to use slang or inappropriate language. Results reveal a dose-linked relationship between heavy engagement with short videos and changes in self-regulation and language functioning, although causality is not confirmed. This emphasizes the importance of balanced digital habits and further research using stronger methodologies and longitudinal methods to completely understand the cognitive and linguistic effects of short-form media.